Facebook and Microsoft made their Virtual Reality (VR) intentions quite clear last year, and now Google wants to ensure it is at par with the rivals.
So, Google has announced a separate division that will solely focus on virtual reality. The search giant has now announced to ramp up and build a VR division. Citing a Google spokesperson, Re/code confirms that Clay Bavor will lead the VR team.
Clay Bavor is the VP, Product Management for Google’s apps like Gmail, Drive and Docs. He has also been incharge of Google Cardboard ever since it was launched. Now, he will be leading the VR team and completely focus on virtual reality products in 2016. Enterprise chief Diane Greene will be stepping into his shoes to overlook apps.
Interestingly, the announcement comes just when Facebook decides to finally start shipping the Oculus Rift. Sony, HTC and others are expected to follow suit with their own headsets too. In fact, the year 2016 is projected to be a big one for Virtual Reality. Apple is also known to be quietly building its VR arsenal.
Many recent reports have been predicting that the year 2016 is going to be all about virtual reality. VR is a computer-simulated reality (in a device) that replicates, via photos, an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world. Virtual reality artificially creates sensory experiences, which can include sight, hearing, touch and smell.
For example, with a VR device you can climb Mount Everest making your way gingerly across a shaky bridge while trying not to look down into an icy chasm — all while sitting on a couch in your house.